About Sonja Shin

Sonja Shin

Sonja Shin has more than two decades of award-winning tech and health communications, public engagement, marketing and business development experience in television, radio, film, video and digital media from San Francisco to NYC. Shin specializes in translating complex information into easy-to-understand messaging and serving as a liaison between business and tech teams.

Shin thrives in fast-paced environments, e.g., as a TV news reporter covering news in San Francisco, Seattle and St. Louis. She has hosted many Facebook Live videos, a daily health talk radio show, produced for The Today Show and NBC Nightly News at 30 Rock in NYC and done about 100 appearances sharing health and wellness tips on Fox 2 News in St. Louis. Shin has a been a popular blogger for more than a decade.

She has appeared in many videos and done voice-overs for organizations like NASA, Boeing and Edward Jones. Shin handled public affairs and business development at NASA in Silicon Valley, where she won the NASA Honor Award for Excellence. She also built websites for NASA and Stanford University, managed product development, as well user experience for websites and chatbots for the startup Pacient.

Shin has been mentored by people like Katie Couric, Richard Hart of The Discovery Channel and her agent who also represented Al Roker and Connie Chung. She studied science journalism at Northwestern University, in the world’s top science communication graduate program at the University of California, Santa Cruz, and won a grant for mental health innovation while attending the Washington University Brown School of Social Work Social Entrepreneurship and Innovation Program.


18,000+  –  Number of people reached by one social media post that was shared 154 times with Shin managing social media for startup Pacient (Facebook: @pacientcare)
60,000+  –  Number of people who viewed Pacient videos hosted by Shin in a month on Facebook
$3 million+  –  Estimated ad value of media coverage for Better Family Life (BFL) with Shin as Marketing Director (Oct 2016 - Mar 2017)
342 million+ people around the world  –  Number of people reached in the 416 times BFL was featured or mentioned in the news (Oct 2016 - Mar 2017)
100%  –  Percentage of clients who had media appearances after Shin pitched them to the media
80  –  Approximate number of times Shin has appeared as an expert guest on local TV news in four years
30,000  –  Approximate number of viewers watching when Shin appears on Fox 2 News
546,128  –  Number of times Shin’s YouTube videos have been viewed
1631  –  Number of YouTube channel subscribers
6  –  Number of websites Shin designed and built for NASA and Stanford University

Executive and Media Coaching

Would you like to reach more potential customers/clients and investors, spread the word about the cause you champion and/or get help refining your pitch to clients or investors? Shin can advise you on how to get covered by the media, strategize a media and marketing plan with you and work with you on your messaging so that people care about what you have to share. Click here to learn more about coaching from Sonja Shin.

Website Design and Development

Shin also more than 15 years of experience designing and building websites. While a Public Affairs Specialist at NASA, Shin was trained in how to build websites. She has designed and built websites for NASA, Stanford University and many small businesses and non-profits with everything from Dreamweaver to Wordpress and Squarespace.