About Sonja Shin

Sonja Shin

Sonja Shin is an engaging communicator and presenter who specializes in translating complex information into easy-to-understand language. Shin has more than two decades of experience as an award-winning journalist, presenter, media trainer, public speaking coach, marketing director, communications and social media manager, public affairs and development specialist, website developer, blogger and video producer.

Shin studied science journalism at Northwestern University and in the world’s top science communication graduate program at the University of California, Santa Cruz.

Shin has been a TV reporter in San Francisco, Seattle and St. Louis and a producer for The Today Show and NBC Nightly News in NYC. She handled public affairs and business development at NASA in Silicon Valley and built websites for NASA and Stanford University.  

Shin has a regular spot on Fox 2 News in St. Louis and has been a spokesperson in videos for companies like Edward Jones and Maritz. Sonja is a popular blogger for more than a decade and has a strong understanding of social media with more than a half million views on her YouTube channel


18,000+  –  Number of people reached by one social media post that was shared 154 times with Shin managing social media for startup Pacient (Facebook: @pacientcare)
60,000+  –  Number of people who viewed Pacient videos hosted by Shin in a month on Facebook
$3 million+  –  Estimated ad value of media coverage for Better Family Life (BFL) with Shin as Marketing Director (Oct 2016 - Mar 2017)
342 million+ people around the world  –  Number of people reached in the 416 times BFL was featured or mentioned in the news (Oct 2016 - Mar 2017)
100%  –  Percentage of clients who had media appearances after Shin pitched them to the media
80  –  Approximate number of times Shin has appeared as an expert guest on local TV news in four years
30,000  –  Approximate number of viewers watching when Shin appears on Fox 2 News
546,128  –  Number of times Shin’s YouTube videos have been viewed
1631  –  Number of YouTube channel subscribers
6  –  Number of websites Shin designed and built for NASA and Stanford University

Media Coaching and Strategy

Would you like to reach more potential customers/clients and investors, spread the word about the cause you champion and/or get help refining your pitch to clients or investors? Shin can advise you on how to get covered by the media, strategize a media and marketing plan with you and work with you on your messaging so that people care about what you have to share. Click here to learn more about media coaching and strategy.

Website Design and Development

Shin also more than 15 years of experience designing and building websites. While a Public Affairs Specialist at NASA, Shin was trained in how to build websites. She has designed and built websites for NASA, Stanford University and many small businesses and non-profits with everything from Dreamweaver to Wordpress and Squarespace.