You have something important to say.
How do you say it so people care?
Would you like to reach a much larger audience?
Do you sound as brilliant as you are in interviews?
Does your message get lost during an interview due to nerves or lack of clarity?
I can help.
Media Training & Strategy
Why Do You Need Media Training?
Business and Brand Promotion. You want to promote and protect your business. There are many opportunities in the media to promote your business – everywhere from TV and radio to blogs and YouTube – opportunities to get in front of a lot of potential customers and investors quickly, and to establish your brand and your credibility.
Business and Brand Protection. There are also a lot of opportunities to hurt your business and your brand by making mistakes – like not being prepared for interviews, not being clear on your message, being too nervous to give a great interview (getting in front of a microphone is very different than public speaking or a one-on-one conversation about your company), and not being prepared for an unexpected call from a reporter.
Pitch Refinement. If you can pitch your business well to the media and in an interview, you’ll likely be even better pitching your business to potential customers, clients and investors.
20+ Years of Media Experience
Sonja Shin has 20+ years of award-winning, major-market experience in traditional and new media (click here for more details). She has interviewed countless people – from politicians and celebrities like former Mayor Rudy Giuliani and Rob Reiner to doctors and researchers. She regularly appears on local TV news so she knows what it’s like to be in the hot seat. She can advise you on how to get media coverage and coach you to improve your pitch and interviewing skills. She also specializes in reporting on medical and tech news so I can help you "translate" complex ideas for the layperson.
Sonja Shin offers focused ala carte marketing and media sessions to help you improve your
- presentation skills
- and professional image
I believe everyone has something important to share with the world. I am dedicated to helping you get clear on what you have to offer and your message.
When you have true confidence and share authentically, you become a force to be reckoned with – one that's attractive to global audiences.
I care about what you have to say so I can help you get your audience to care too.