Your own website introduces you to new customers

• You can stand out from the competition, make an impression and convey how unique your business is by showing photos of your business, and perhaps your staff

• Your website lets people know what your company offers and allows them to browse this information whenever they like

• Your website can help people get to you by providing a map and directions to your facility

A website can save you money in printing costs and staff time

• You don't have to print as many flyers and forms when people go to your website and print the information for themselves (for example, a doctor can have new patients print forms for themselves before they come in for a visit)

• Your staff doesn't have to spend as much time answering questions when you provide the information on your website – they can also spend less time on the phone if your website provides services such as online appointment requests

Your own website can build stronger relationships with current customers

• A website shows that you care about the needs of your customers by providing information and services that are useful to them (for example, a doctor can provide health tips and an online appointment request)

A website is one of the least expensive forms of advertising

• The cost of having a website designed and developed is enormously less expensive than venturing into other forms of advertising. A radio ad with several 30-second spots per week could cost $5,000 - 10,000 for three months. That gets you just five minutes per week of exposure for three months. Newspaper and magazine ads are similarly high priced, only to last for the life span of that particular publication, and have strict space restrictions

• A website can present an enormous amount of information with several full-color images every day, 24 hours a day, seven days a week, year after year