About Sonja Shin

Sonja Shin

Highly driven, dynamic, loyal, transparent visionary with a fun, entrepreneurial, warrior spirit. Natural storyteller with more than two decades of experience in multi-channel marketing, business development, branding, video and event production, PR, fundraising, retail and managing a multitude of concurrent projects, budgets and creative teams. Strong visual, verbal and written communication skills, specializing in translating technical concepts into business benefits. Began coding at age ten so highly adaptable with an excellent understanding of all kinds of emerging technologies and media. Skilled tech liaison with experience from San Francisco to NYC with companies and agencies like NASA, NBC, CBS, walmart.com, Edward Jones, Estée Lauder and Aveda. Passionate about social responsibility, privacy and inclusion.


  • Produced and reported health, science, tech and general TV news for CBS stations in San Francisco and Seattle.

  • Researched and produced science, medical and general news for NBC Nightly News and The Today Show in NYC.

  • Producing two movies featuring comedian Tom Green (formerly of MTV), directed by Thom Smugala.

  • Strategized and executed messaging, marketing and branding for NASA Research Park (working on partnerships with Google and University of California), NASA Mac Support Group, NASA SOFIA (Stratospheric Observatory for Infrared Astronomy), Stanford Research Compliance Office and a multimillion-dollar non-profit.

  • Designed and developed six websites for NASA and Stanford University Research Compliance Office.

  • Developed and executed the award-winning NASA Ames Development Plan for NASA Research Park.

  • Turned around social media engagement for an early stage healthcare startup (from one or two likes per post to a Facebook post reaching more than 18,000 people with 154 shares and Facebook Live videos with 20,000 - 60,000 views).

  • Reached more than 342 million people with more than $3 million worth of media coverage around the world for a multimillion-dollar non-profit in six months.

  • Produced and hosted a daily wellness talk radio show for the country’s first women’s talk radio station.

  • Gave virtual tours of Mars at NASA with a SGI supercomputer and negotiated to save NASA thousands of dollars. 

  • Influencer with more than a half million views on my YouTube channel and 1,600+ subscribers internationally.

  • Regular health and beauty writer for msn.com, walmart.com, a blog with 100,000+ monthly visitors, and examiner.com, which had millions of monthly visitors.

  • Taught branding at Webster University.

  • Lead producer of holiday marketing campaign for walmart.com.

  • Managed an Aveda boutique in San Francisco and sold cosmetics for Clinique at Stanford Shopping Center Nordstrom.

  • Won nine awards at NASA, including the NASA Honor Award for Excellence.

  • Won multiple media awards, including the Missouri Nurses Association Media Award for an investigative report.

  • Awarded a social entrepreneurship grant and intern from the Washington University Social Entrepreneurship and Innovation Competition for innovation in communicating about mental health online and on TV, consulting with the Missouri State Mental Health Commissioner.

  • Volunteer work with disadvantaged youth in Chinatown in San Francisco, Silicon Valley, Ferguson and Harlem.

Executive and Media Coaching

Would you like to reach more potential customers/clients and investors, spread the word about the cause you champion and/or get help refining your pitch to clients or investors? Shin can advise you on how to get covered by the media, strategize a media and marketing plan with you and work with you on your messaging so that people care about what you have to share. Click here to learn more about coaching from Sonja Shin.

Website Design and Development

Shin also more than 15 years of experience designing and building websites. While a Public Affairs Specialist at NASA, Shin was trained in how to build websites. She has designed and built websites for NASA, Stanford University and many small businesses and non-profits with everything from Dreamweaver to Wordpress and Squarespace.