You have something important to say.

How do you say it so people care?

Would you like to reach a much larger audience?

Do you sound as brilliant as you are in interviews?

Does your message get lost during an interview due to nerves or lack of clarity?

Sonja Shin can help.

Media Training

Sonja Shin appearing in a regular spot on Fox 2 News (KTVI) in St. Louis

Sonja Shin appearing in a regular spot on Fox 2 News (KTVI) in St. Louis

Why Do You Need Media Training?

Promotion of Brand, Credibility and Thought Leadership. You want to promote your business. There are many opportunities in the media – everywhere from TV and radio to blogs and podcasts – opportunities to get in front of a lot of potential customers and investors quickly, and to establish your brand, your credibility and thought leadership.

Protection. There are also a lot of opportunities to hurt your business and your brand by making mistakes – like not being prepared for interviews, not being clear on your message, being too nervous to give a great interview (getting in front of a microphone is very different than public speaking or a one-on-one conversation about your company), and not being prepared for an unexpected call from a reporter.

Pitch Refinement. If you can pitch your business well to the media and in an interview, you’ll likely be even better pitching your business to potential customers, clients and investors.

20+ Years of TV, Video & Digital Media Experience

Sonja Shin has a proven track record in the media and knows how to engage people and communicate effectively. Shin has interviewed thousands of people as a network news producer for NBC in New York and as a TV reporter in San Francisco, Seattle and St. Louis (click here for more details). She has interviewed a myriad of doctors, researchers, politicians and celebrities.  

Shin has done about 100 guest appearances on local TV news so she knows what it’s like to be in the hot seat. Shin specializes in reporting on science, medical/health and tech news so she can help you translate complex ideas for general and business audiences.

She can coach you to help you be a powerful presenter in media interviews and in public speaking. She can also advise you on how to get media coverage.

Services

Sonja Shin offers one-on-one media training sessions to help you improve your

  • message

  • presentation skills

  • and professional image

You have something important to share with the world.

Sonja Shin coaching people on how to give powerful media interviews at Venture Cafe.

Sonja Shin coaching people on how to give powerful media interviews at Venture Cafe.

Guiding Principles

  • I believe everyone has something important to share with the world. I am dedicated to helping you get clear on what you have to offer and your message.

  • When you have true confidence and share authentically, you become a force to be reckoned with – one that's attractive to global audiences.

  • I care about what you have to say so I can help you get your audience to care too.